U.S. ARMY BRAND

PackagingPhotographyStrategy3D Render
Written By Randy Herbertson

Army Brand is an official licensee for the U.S. Army for lifestyle apparel that included multiple brands and channels of distribution, from mass to prestige. We were engaged to help the company develop its overall brand positioning and portfolio hierarchy and strategy. We also designed a broad range of their creative work, including identities, apparel tags and trim, retail environments, in-store signage, photography, and all creative communication.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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