STILA COSMETICS
We were initially engaged to help Stila develop a new strategic platform, founded in fresh consumer insights. This ultimately included platforms that included a new consumer segmentation, renewed brand platform, channel, innovation and communications pillars. This was followed by the development of a new creative platform, and a route to seasonal launch translation. We were then engaged in product design, store merchandising innovation and the development of Stila’s first mobile app.
The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.