The Science and Art of Creating A Memorable Sound Language for Brands
In this article, we will explore the science and art behind creating a memorable sound language for brands and provide you with five distinct steps to craft your own. What is a Sound Language?
An ownable brand vocabulary is one of your most important communication tools
Creating an ownable verbal brand vocabulary can have a powerful impact on a brand's ability to differentiate itself, build brand recognition, and foster deeper connections with its audience.
Packaging that opens like a present
Creating a memorable user ritual with packaging design involves designing a packaging experience that engages the customer and makes the product more memorable.
Infographic Design
Infographic design can effectively communicate complex information in a visually appealing way.
Here are some of the ways that infographic design can be powerful.
The Future of Design is in Motion
In the early days of digital communication, we primarily communicated with text. Then, photography took over as the instant communicator. As technology brought more capability, speed, and bandwidth to the internet and our mobile devices, this was further advanced to video. While we were able to communicate even more information and emotion in a rapid way, there was still more to be done to hone communication and provide more infinite possibilities of what we could portray. Enter motion design – both 2D and 3D animation.
Creating your brand's communication code: The shorthand of icons, the choice of the right vocabulary
Bringing your brand to market without a communication foundation is like going on a blind date. A successful connection is left to chance. A fruitful brand foundation serves several purposes, internal and external. Internally, it can become the primer and guardrails for definitive creative direction - both visual and verbal - and the basis for evaluation and critique.
The Human Craft of AI Voice Recording
Artificial Intelligence software has recently become a hot phenomenon. AI Voice Generation in particular has shown to be the tool that best reflects a human plus technology synergy when it comes to creating engaging content. The software acts as a helpful asset, but it is not as easy as clicking a single button. The best results require human talent to perfect voice flow in each render. By no means is this a replacement for VO artists’ work, but it can act as a strong resource when in a tight spot.