MR. COFFEE

DigitalStrategy

Mar 13

Mr. Coffee, an iconic brand in the Newell Co. portfolio, has found a major sales channel on Amazon. When deciding to launch two new innovations – Mr. Coffee One-Touch Coffeehouse and Mr. Coffee Easy Espresso – TVB was engaged to drive new engagement and raise awareness with coffee lovers, utilizing the impact of social influence video. TVB filmed and launched the campaign, gaining over 6 million impressions and engagements and over 31,000 clicks to Amazon.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com

MR. COFFEE

Le Rouge

Athlete's Hospitality