Le Rouge

BrandingPackagingPrint
Written By Randy Herbertson

Le Rouge is a chocolate shop located in our hometown of Westport, Connecticut. Inspired by the global travel of its creator, Aarti, TVB was asked to develop the Le Rouge brand identity. This began with a logo, which evokes an internationality to capture Aarti’s inspiration and background, and packaging that represents the elegant nature of her chocolates.

 

Logo

 

Package design

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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