Mozy is a lightweight next-generation stadium blanket you wear over your pants. It attaches to your waist and wraps around your legs to retain significantly more body heat than a stadium blanket or jeans alone. TVB was approached to create the packaging for the Mozy product and utilized their striking black and turquoise colors to elevate its presence and bring to life the feature and benefit icons highlighted throughout the packaging.

 

Logo

Packaging

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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