ELENI’S COOKIES

DigitalPackagingPhotographyStrategy
Written By Randy Herbertson

We created a new packaging and identity system for Elenis new Classic Crisp cookie line. The packaging received a Sofi Award from the National Association for the Specialty Food Trade—one of the highest honors in the specialty food industry—within the “Innovation in Packaging Design or Function category.” We also created their website, including an interactive cookie builder.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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