COLGATE-PALMOLIVE

Strategy
Written By Randy Herbertson

Working from a base of ‘unused’ ideas, a program was developed – designed to fill identified innovation gaps in the client’s global portfolio. This began with the creation of a curated insight foundation which underpinned live-illustrated co-creation sessions with ‘pro-sumers’ and Colgate employees. We led ideation, tackling the biggest product challenges and key activation opportunities – creating and refining an additional 20 concepts, and ultimately leading to realized products on shelves.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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