Bright Future Foods

Packaging3D Render
Written By Randy Herbertson

Bright Future Foods, a Post company, is an innovation-focused packaged food company that focuses on low environmental impact, and fast, healthy, easy-to-make meals. TVB was called upon to create brand foundations and packaging for five different meals - in doing so we identified the emotions and functions that the target audience would need to feel from the packaging and story to be compelled to buy it. Informed by the brand foundation, TVB created packaging designs that best represented the company’s standards, and went on to create 3D renders of said designs.

 

BRAND FOUNDATION

PACKAGE DESIGN

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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